P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I discovered that Bounce controls static cling better 0:01 than any leading liquid fabric softener. 0:03 And you know how important that is this time of year. 0:05 Bounce is so much easier to use, too. 0:08 Bounce eliminates static cling 0:11 because it works in the dryer where static builds up. 0:12 Now there are no sparks, and things don't cling anymore. 0:15 - My blouses don't cling anymore. 0:18 My nighties don't cling anymore. 0:20 My socks don't cling anymore. 0:23 - And with Bounce, clothes are really soft 0:25 and smell clean and fresh. 0:28 My friend was still running to catch rinse cycles, 0:30 so I told her about Bounce. 0:33 - Bounce is so easy to use. 0:35 No heavy bottles, no measuring, no spilling. 0:36 Bounce works in the heat of the dryer, 0:39 so clothes are easier to sort, 0:41 and things don't stick together anymore. 0:43 - My pajamas don't stick together anymore. 0:45 My shirts don't stick together anymore. 0:47 My socks don't stick together anymore. 0:49 - And with Bounce, clothes feel nice and soft 0:52 and smell clean and fresh. 0:54 Bounce makes it easier to get rid of static cling. 0:56

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