P&G: Bounce Fabric Softener, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I never used a fabric softener 0:01 until the lady I babysit for told me about Bounce. 0:03 The Bounce touch means my mother's dress 0:07 is nice and soft. 0:09 - My dress is nice and soft. 0:10 Woman The Bounce touch control static, 0:12 so my mother's aprons don't cling. 0:14 - My aprons don't cling. 0:16 Woman And the Bounce touch means our pillowcases 0:18 smell clean and fresh. 0:20 - Our pillowcases cases clean and fresh. 0:23 Woman The Bounce touch means it's easy 0:25 for me to do many nice things for my family. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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