P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I discovered Bounce, 0:01 (box lid taps) 0:02 the fabric softener that works in the dryer. 0:03 - Because it came with our new Sears Kenmore dryer. 0:05 - Now our clothes get the Bounce touch. 0:07 (door thumps) 0:09 The Bounce touch means our things are really soft. 0:10 - My T-shirt's really soft. 0:13 - My pillowcase is really soft. 0:15 - My slacks are really soft. 0:17 Wife The Bounce touch controls static 0:19 so synthetics don't cling. 0:21 - My socks don't cling. 0:23 - My pajamas don't cling. 0:24 - My tights don't cling. 0:26 Wife And the Bounce touch 0:28 means things smell clean and fresh. 0:29 - My sweatshirt smells clean and fresh. 0:31 - My towel smells clean and fresh. 0:33 - My turtleneck smells clean and fresh. 0:36 - Our Sears Kenmore dryer 0:38 features a custom fabric care memory control, 0:40 remembers how we like our clothes dried. 0:43 - And it came with a box of Bounce. 0:45 Bounce and our new Sears dryer make it easy for me 0:47 to do many nice things for my family. 0:50 (mellow music) 0:52

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