P&G: Bounce Fabric Softener, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I used to liquid softener 0:01 until my sister told me about easy to use Bounce! 0:03 The Bounce Touch means my shirt is really soft. 0:06 My shirt is really soft, wow! 0:09 The Bounce Touch controls static, 0:13 so my knee socks don't cling. 0:15 My knee socks don't cling! 0:16 And the Bounce Touch means my jacket smells clean and fresh. 0:18 My jacket smells clean and fresh! 0:22 Narrator Bounce, the fabric softener 0:25 that works in the dryer 0:26 to give your clothes the Bounce Touch. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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