P&G: Bounce Fabric Softener, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (high pitch whine) 0:00 - I discovered Bounce, 0:01 (paper rustles) 0:03 the convenient new fabric softener that works in the dryer. 0:03 (door slams) 0:06 (serene trumpet music) As Bounce touches our cotton pillowcases. 0:07 It makes them really soft. 0:08 - Hey Martha, our cotton pillowcases are really soft. 0:10 - As Bounce touches my daughter's synthetic blouses, 0:14 it controls static. 0:16 So, they don't cling. 0:17 - Mom, my synthetic blouses don't cling. 0:18 - And the Bounce touch makes towel smell clean and fresh. 0:22 (serene piano music) 0:25 - The towels, smells clean and fresh. 0:25 - My sister used the liquid softener. 0:27 So, I told her about Bounce. 0:29 - I used the liquid softener until my sister told me 0:31 about easy to use Bounce. 0:33 Now, our clothes get the Bounce touch. 0:35 (door shuts) 0:36 Makes Jimmy's cotton jean really soft. 0:37 (upbeat instrumental music) 0:39 - My cotton jeans are really soft. 0:40 - And as Bounce touches Mary's socks to control static, 0:42 so they don't cling. 0:45 - My socks don't cling. 0:46 - And things smell clean and fresh. 0:48 - Mm, things smell clean and fresh. 0:50 Voiceover Bounce. 0:52 The fabric softener that works in the dryer. 0:53 To give your clothes the Bounce touch! 0:55 New from Procter & Gamble. 0:57