P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce. 0:01 convenient, new fabric softener that works in the dryer. 0:03 As Bounce touches Roy's polo shirt. 0:07 It makes it really soft. 0:08 - Hey Laura, Roy's polar straight is really soft. 0:10 Woman As Bounce touches Roy's sox. 0:14 It controls static so they don't cling. 0:15 - Hey Roy's socks don't cling. 0:18 Woman And the Bounce Touch makes Roy's jacket smell 0:20 clean and fresh. 0:22 - Roy's jacket smells clean and fresh. 0:23 - Roy's teacher used a liquid softener. 0:25 So I told her about Bounce. 0:27 - I used a liquid softener until Roy's mother told me 0:29 about easy to use Bounce. 0:31 Now our clothes get the Bounce Touch. 0:33 Makes Ann's cotton shirt really soft. 0:35 - My cotton skirt's really soft. 0:38 - And this Bounce touches Ann's tights controls static. 0:41 So they don't cling. 0:44 - My tights don't cling. 0:45 - And things smell clean and fresh. 0:47 - Hmmm, things smell clean and fresh. 0:49 Spokesperson Bounce the fabric softener 0:52 that works in the dryer. 0:54 To give your clothes the Bounce Touch. 0:55 New Proctor and Gamble. 0:57

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