P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce. 0:01 The convenient, new fabric softener that works in the dryer. 0:03 Bounce touches my son's cotton shirt. 0:06 It makes it really soft. 0:08 - My cotton shirt is really soft. 0:10 Woman As Bounce touches my daughter's synthetic slip. 0:12 It controls static so it doesn't cling. 0:15 - My slip doesn't cling. 0:17 - The Bounce touch means my clothes smell clean and fresh. 0:19 - Things smell clean and fresh. 0:22 - My mother used a liquid softener. 0:24 So I told her about Bounce. 0:26 - I used a liquid softer until my daughter 0:28 told me about easy to use bounce. 0:29 Now our clothes get the bounce touch. 0:31 Makes Joe's cotton undershirt really soft. 0:35 - Cotton under shirt's really soft. 0:38 Older Woman And as Bounce touches Joe's socks. 0:40 It control static, so they don't cling. 0:42 - Hey, my socks don't cling. 0:44 Older Woman And Joe's favorite sweater smells 0:47 clean and fresh. 0:49 - My favorite sweater smells clean and fresh. 0:50 Narrator Bounce the fabric softener that 0:53 works in the dryer to give your 0:54 clothes the Bounce touch. 0:55 New from Proctor and gamble. 0:57 (gentle music) 0:59

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