P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I discovered bounce, 0:01 the fabric softener that works in the dryer, 0:02 because it came with my new Westinghouse dryer. 0:04 Now my clothes get the bounce touch. 0:07 (calm music) 0:09 The bounce touch means our cottons are really soft. 0:10 - My shirt is really soft. 0:12 - My bathrobe's really soft. 0:15 - My jeans are really soft. 0:17 female narrator The bounce touch controls static 0:19 so synthetics don't cling. 0:20 - My socks don't cling. 0:22 - My blouses don't cling. 0:24 - My nighties don't cling. 0:25 female narrator And the bounce touch means 0:27 things smell clean and fresh. 0:28 - My sweatshirt smells clean and fresh. 0:30 - My jacket smells clean and fresh. 0:33 - My towel smells clean and fresh. 0:36 male narrator Westinghouse dryers 0:38 feature cross-vane tumbling 0:39 for fast, even drying, 0:41 and come with a box of bounce! 0:43 - bounce in my new dryer make it easy for me 0:44 to do many nice things for my family. 0:47

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