P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered the new fabric softener 0:01 that makes my job softer, too. 0:03 Bounce. It works in the dryer. 0:05 Now I give our clothes the Bounce Touch. 0:07 The Bounce Touch softens blouses, 0:11 so ironing is less work. 0:12 Ironing is less work. 0:14 The Bounce Touch controls static, 0:16 and there's hardly any lint. 0:17 There's hardly any lint. 0:19 And the Bounce Touch means 0:21 our pillowcases smell clean and fresh. 0:22 Mmm, our pillowcases smell clean and fresh. 0:25 My daughter has small children 0:27 and no time to catch rinse cycles. 0:29 I told her about Bounce. 0:31 - My mother told me about Bounce. 0:33 Now my laundry chores are a lot easier, too. 0:36 Bounce Touch softens dresses 0:39 so they're easier to iron. 0:40 Dresses are easier to iron. 0:42 The Bounce Touch controls static 0:44 so clothes are easier to sort. 0:46 See? Clothes are easier to sort. 0:47 And things smell clean and fresh. 0:50 Things really smell clean and fresh. 0:53 Announcer Bounce, the new fabric softener 0:55 that makes a mother's job a lot softer, too. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:31:31