P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered the fabric softener 0:01 that makes my job softer too, Bounce. 0:03 It works in the dryer. 0:06 Now I give our clothes the Bounce touch. 0:07 The Bounce touch softens shirts so ironing is less work. 0:10 Ironing is less work. 0:13 The Bounce touch controls static 0:15 so socks are easier to separate. 0:17 Socks are easier to separate. 0:19 And the Bounce touch means our clothes 0:21 smell clean and fresh. 0:23 Our clothes do smell clean and fresh. 0:24 My aunt was still running to catch rinse cycles 0:26 so I told her about Bounce. 0:29 - I was lugging heavy bottles of liquid fabric softener 0:31 until my niece told me about easy to use Bounce. 0:34 The Bounce touch softens sheets 0:38 so they're easier to iron. 0:39 Sheets are easier to iron. 0:41 The Bounce touch controls static 0:43 so clothes are easier to sort. 0:45 See, clothes are easier to sort. 0:46 And things smell clean and fresh. 0:49 Things really smell clean and fresh. 0:51 Narrator Bounce, the fabric softener 0:54 that makes a mother's job a lot softer too. 0:56

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