P&G: Bounce Fabric Softener, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I used a liquid fabric softener 0:01 until my beautician told me 0:03 about easy to use Bounce. 0:04 It works in the dryer. 0:06 Now all our clothes get the Bounce Touch. 0:07 Bounce Touch means dad's pajamas are nice and soft. 0:09 - Dad's pajamas are nice and soft. 0:12 Parent The Bounce Touch controls static, 0:15 so my daughter's blouses don't cling. 0:17 - My blouses don't cling! 0:19 Parent And our towels smell clean and fresh. 0:21 - Our towels smell clean and fresh. 0:23 Parent The Bounce Touch means 0:26 it's easy for me to do many nice things for my family. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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