P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My niece told me about Bounce, 0:02 the fabric softener that works in the dryer. 0:03 Now, our clothes get the Bounce touch. 0:06 The Bounce touch means my son's polo shirt is really soft. 0:08 - My polo shirt feel really soft. 0:11 Woman The Bounce touch control static, 0:14 so my son's socks don't cling to his pants. 0:15 - My socks don't cling to my pants. 0:18 Woman And the Bounce touch means 0:20 my son's sweater smells clean and fresh. 0:22 - My sweater smells clean and fresh. 0:24 - My nextdoor neighbor used the liquid softener, 0:26 so I told her about Bounce. 0:28 - I used a liquid softener until my neighbor 0:30 told me about easy to use Bounce. 0:32 The Bounce touch means my husband's cottons are really soft. 0:34 - My cottons are really soft, 0:37 my shirt, my pants, everything. 0:39 Woman The Bounce touch controls static 0:42 so Jane's slips don't cling. 0:44 - My slips don't cling. 0:45 Woman And the Bounce touch means Sally's turtlenecks 0:47 smells clean and fresh. 0:49 - My turtleneck smells clean and fresh. 0:51 Woman The Bounce touch means it's easy 0:54 for me to do many nice things for my family. 0:55

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