P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce, 0:00 (ripping noise) 0:02 the fabric softener that works in the dryer. 0:02 Now our clothes get the bounce touch. 0:05 The bounce touch means all our cottons are really soft. 0:07 - All our cottons are really soft; 0:10 pajamas, bath robe, towels. 0:12 Narrator The bounce touch controls static 0:15 so my daughter's slips don't cling. 0:17 - My slips don't cling. 0:19 Narrator And the bounce touch means my son's sweatshirt 0:21 smells clean and fresh. 0:23 - My sweatshirt smells clean and fresh. 0:25 - My twin sister never used a fabric softener, 0:28 so I told her about bounce. 0:30 - I never used a fabric softer 0:32 until my twin sister told me about Bounce. 0:33 Twin Sister The Bounce touch means my husband's 0:36 shirt is nice and soft. 0:38 - My shirt's nice and soft. 0:40 Twin Sister The Bounce touch control static, 0:41 so my daughter's socks don't cling. 0:43 - My sock's don't cling. 0:44 Twin Sister And the Bounce touch means my son's 0:46 turtleneck smells clean and fresh. 0:48 - My turtleneck smells clean and fresh. 0:50 Narrator Bounce, the fabric softener that works 0:54 in the dryer, to give your clothes the Bounce touch. 0:56

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