P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My niece told me about Bounce, 0:02 the fabric softener that works in the dryer. 0:03 Now our clothes get the Bounce Touch. 0:06 The Bounce Touch means my son's polo shirt is really soft. 0:08 - My polo shirt is really soft. 0:11 - The Bounce Touch controls static 0:13 so my son's socks don't cling to his pants. 0:15 - My socks don't cling to my pants. 0:17 - And the Bounce Touch means 0:20 my son's sweater smells clean and fresh. 0:22 - My sweater smells clean and fresh. 0:24 - My next door neighbor used a liquid softener. 0:26 So I told her about Bounce. 0:28 - I used to liquid softener 0:30 until my neighbor told me about 0:31 easy to use Bounce. 0:32 - The Bounce Touch means my husband's cottons 0:34 are really soft. 0:36 - My cottons are really soft shirt: 0:37 my shirt, my pants, everything. 0:39 - The Bounce Touch controls static 0:42 so Jane's slips don't clink. 0:44 - My slips don't clink. 0:45 - And the Bounce Touch means 0:47 Sally's turtleneck smells clean and fresh. 0:48 - My turtleneck smells clean and fresh. 0:50 - The Bounce Touch means it's easy for me to do 0:53 many nice things for my family. 0:55

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