P&G: Bounce Fabric Softener, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I never used a fabric softener 0:01 until my daughter told me about Bounce. 0:03 It works in the dryer. 0:05 Now our clothes get the Bounce touch. 0:06 The Bounce touch means my husband's bathrobe is really soft. 0:09 - My bathrobe is really soft. 0:11 - It sure is. 0:14 - Bounce touch controls static. 0:15 So clothes are easier to sort. 0:16 Clothes are easier to sort. 0:18 - I told you. 0:20 - And everything smells clean and fresh. 0:21 Everything smells clean and fresh. 0:23 The Bounce touch means it's easy for me 0:25 to do many nice things for my family. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History


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