P&G: Bounce Fabric Softener, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I used the liquid softener, 0:00 until my sister told me about 0:02 easy to use Bounce. 0:03 The Bounce Touch means my shirt is really soft. 0:05 My shirt is really soft, wow. 0:08 The Bounce Touch controls static 0:12 so my knee socks don't cling. 0:13 My knee socks don't cling. 0:15 And the Bounce Touch means my jacket smells clean and fresh. 0:17 My jacket smells clean and fresh. 0:21 Spokesperson Bounce, the fabric softener 0:23 that works in the dryer 0:25 to give your clothes the Bounce Touch. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History


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