P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a new, longer-lasting, fresh smell. 0:01 It makes clothes smell fresh 0:03 longer than any other leading fabric softener. 0:04 My wife dried this jacket with new Bounce a week ago. 0:06 I put it on this morning and it still smells fresh. 0:09 - I dried this dress with new Bounce days ago 0:12 and it still smells fresh. 0:15 - And with Bounce, clothes come out nice and soft. 0:17 - They sure do. My dress is really soft. 0:20 - I used new Bounce on Jimmy's shirt Thursday. 0:22 - And still smells fresh. 0:25 - And with Bounce, synthetics don't cling. 0:26 See? My socks don't cling to my pants. 0:28 - Mine don't either. 0:30 - I dried my blouse with new Bounce last week 0:32 and it still smells fresh. 0:35 - And Bounce is so easy to use. 0:36 Simply tear off a sheet, throw it in the dryer, you're done. 0:38 As your clothes are tumbling, 0:41 Bounce is working in the heat of the dryer. 0:43 So clothes will smell fresh even longer. 0:45 The fresh smell of new Bounce 0:47 stays with your clothes longer. 0:48 But boxes of new Bounce don't stay in the store long. 0:51 I better get some more. 0:54 New Bounce. It makes clothes smell fresh 0:55 longer than any other leading softener. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:15:08