P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My friend told me about Bounce. 0:01 (sheet tearing) 0:03 The fabric softener that works in the dryer. 0:04 Now our clothes get the Bounce Touch. 0:06 The Bounce touch means my son's cotton jeans 0:08 are really soft. 0:10 - My jeans are really soft. 0:11 - Mine too! 0:13 Mother The Bounce Touch controls static, 0:15 so my son's socks don't cling. 0:17 - My socks don't cling. 0:19 - Mine too. 0:20 Mother And our towels smell clean and fresh. 0:21 - The towel smells clean and fresh. 0:23 - Mine too! 0:25 - My babysitter never used a fabric softener, 0:27 so I told her about Bounce. 0:29 - I never used a fabric softener, 0:30 until the lady I babysit for told me about Bounce. 0:32 The Bounce Touch means my mother's dress 0:36 is nice and soft. 0:38 - My dress is nice and soft. 0:39 Babysitter The Bounce Touch controls static, 0:42 so my mother's aprons don't cling. 0:43 - My aprons don't cling. 0:45 Babysitter And the Bounce Touch means 0:47 our pillowcases smell clean and fresh. 0:48 - (sniffing) Our pillowcases smell clean and fresh. 0:51 Babysitter The Bounce touch means it's the easy 0:54 for me to do many nice things for my family. 0:56

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