P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce, 0:01 the convenient new fabric softener that works in the dryer. 0:02 As Bounce touches my husband's cotton pajamas, 0:06 it makes them really soft. 0:08 - Hey, Harriet, my cotton pajamas are really soft! 0:10 Harriet As Bounce touches 0:14 my daughter's synthetic nighties, 0:15 it controls static, so they don't cling. 0:16 - Hey mom, my synthetic nighties don't cling! 0:18 Harriet The Bounce touch means that things smell 0:22 clean and fresh. 0:23 - Things smell clean and fresh, mom. 0:25 - My neighbor used a liquid softener. 0:27 So I told her about Bounce. 0:28 - I used a liquid softener, 0:30 until my neighbor told me about easy-to-use Bounce. 0:32 Now our clothes get the Bounce touch. 0:34 As Bounce touches Harry's cotton shirt, 0:37 it makes it really soft. 0:39 - My cotton shirt is really soft. 0:40 Neighbor As Bounce touches Jimmy's socks, 0:43 it controls static, so socks don't cling. 0:45 - My socks don't cling. 0:47 Neighbor And things smell clean and fresh. 0:49 - Things smell clean and fresh. 0:51 Announcer Bounce, the fabric softener 0:53 that works in the dryer 0:54 to give your clothes the Bounce touch. 0:56 New from Proctor and Gamble. 0:58

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:26:15