P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce, the convenient new fabric softener 0:01 that works in the dryer. 0:05 Bounce touches my son's cotton shirt. 0:06 It makes it really soft. 0:08 - My cotton shirt is really soft. 0:09 Mom As Bounce touches my daughter's synthetic slip, 0:12 it controls static so it doesn't cling. 0:15 - My slip doesn't cling. 0:17 - The Bounce touch means my clothes smell clean and fresh. 0:19 - (sniffing) Things smell clean and fresh. 0:22 - My mother used a liquid softener, 0:24 so I told her about Bounce. 0:26 - I used a liquid softer until my daughter told me 0:28 about easy to use Bounce 0:30 Now our clothes get the Bounce touch. 0:32 Makes Joe's cotton undershirt really soft. 0:35 - Cotton undershirt's really soft. 0:38 Grandmother And as Bounce touches Joe's socks, 0:40 it controls static, so they don't cling. 0:42 - Hey, my socks don't cling. 0:45 Grandmother And Joe's favorite sweater smells clean 0:47 and fresh. 0:49 - My favorite sweater smells clean and fresh. 0:50 Announcer Bounce, the fabric softener that works 0:53 in the dryer to give your clothes the Bounce touch. 0:55 New from Proctor and Gamble. 0:58

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