P&G: Bounce Fabric Softener, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Bounce has a new, longer-lasting fresh smell. 0:01 Makes clothes smell fresh longer, 0:03 and my family just loves it. 0:05 - A longer-lasting fresh smell? 0:06 - I dried this shirt a week ago, put it on today. 0:08 (sniffs) It still smells fresh. 0:11 - I dried Jill's blouse with new Bounce Tuesday. 0:12 - (sniffs) Still smells fresh. 0:15 - And Bounce makes clothes soft. 0:17 - And synthetics don't cling. 0:19 - See! 0:21 Narrator Simply toss a sheet in the dryer. 0:21 The fresh smell of new Bounce stays on clothes longer. 0:23 - But new Bounce doesn't stay in the store long! 0:26 - Right! 0:28 (all laughing)
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John W. Hartman Center for Sales Advertising & Marketing History
Related films:
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
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