P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a new longer lasting, fresh smell. 0:01 It makes clothes smell fresh even longer. 0:03 And my family just loves it. 0:05 - Bounce has a new longer lasting, fresh smell? 0:07 - It sure does. 0:09 I dried this shirt a week ago. 0:10 Put it on today, 0:12 and it still smells fresh. 0:14 - I dried Jill's blouse with NEW Bounce Tuesday. 0:15 - And it still smells fresh. 0:19 - And NEW Bounce makes clothes nice and soft. 0:20 Feel my shirt. 0:23 - And with NEW Bounce, synthetics don't cling. 0:24 - See, my socks don't cling to my pants! 0:26 - I dried this turtleneck with NEW Bounce a week ago! 0:28 And it still smells fresh. 0:32 - And Bounce is so easy to use. 0:34 Simply tear off a sheet, 0:36 throw it in the dryer. 0:37 As your clothes are tumbling, 0:39 Bounce is working in the heat of the dryer, 0:40 so clothes will smell fresh even longer. 0:41 - I'm convinced the fresh smell of NEW Bounce 0:44 stays on your clothes longer, 0:47 but boxes of NEW Bounce 0:48 sure don't stay in the store long. 0:49 Together Here, you can have one of mine. 0:51 (woman laughing) 0:53 Narrator NEW Bounce! 0:55 It makes clothes smell fresh even longer, 0:56 and your family will just love it. 0:58

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