P&G: Bounce Fabric Softener, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Women like Bounce Fabric Softener so much, 0:01 they're telling their friends about it. 0:03 - You can tell the difference as you're folding them, 0:04 right as you take them out of the dryer, 0:06 they smell fresh. (laughs) It's really nice and soft. 0:09 That's important to my kids. (laughs) 0:13 I told my friend Rae Mohrman about it. 0:15 - I really liked it because for one thing, 0:17 it's not, you know, big and heavy like those 0:20 big bottles that you have to carry. 0:22 You just pull it out and nothing's stuck to anything else, 0:24 so there's like no static, 0:27 and nothing's clinging to something else. 0:28 I told Carol Motherway. 0:30 - I had never used a fabric softener before. 0:32 The thing that impressed me the most with Bounce 0:34 was the fact that my husband could tell a difference 0:36 in all of the wash, 0:38 and I just told a neighbor whose name is Judy Grey. 0:39 - It just smells good. It's convenient. 0:42 And I don't have a mess to measure, 0:44 you know, and pour in. 0:47 Narrator We think you'll like Bounce's softening, 0:48 static control, and clean smells so much, 0:50 you'll tell your friends about it. 0:52 Who'd you tell about Bounce? 0:54 - (laughs) Lucy Cove and Cathy Lancer, my mother. 0:55