P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Are you using the wrong machine 0:01 to soften your clothes? 0:02 - No, I use-- 0:03 - Oh, oh. - I use a liquid fabric softener 0:05 in the washing machine to soften my family's clothes. 0:07 - I use Bounce in the dryer to soften my family's clothes. 0:10 - My Doug's clothes come out nice and soft, right Dougy? 0:13 - So do Scotty's. 0:16 - Doug's clothes smell clean and fresh. 0:17 - So do Scotty's. 0:20 - My liquid controls static cling. 0:22 - Oh, Bounce not only control static cling better, 0:25 it eliminates static cling because it works in here, 0:27 in the heat of the dryer where static builds up 0:30 and you have to run to chase run cycles, 0:33 waste time waiting, have bottles to carry, 0:35 measuring, spilling. 0:38 All I have to do, 0:40 and I'm done. 0:43 Announcer Bounce works in the dryer to soften, 0:44 control static cling and fresh and more conveniently 0:46 than any rinse-added liquid in the washer. 0:49 - Well, Doug, I guess we've been using the wrong machine 0:51 and the wrong fabric softener. 0:54 - Oh. 0:58

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:15:07