P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce. 0:01 The convenient new fabric softener that 0:02 that works in the dryer. 0:04 (dryer door closing) 0:06 As Bounce touches our cotton pillowcases, 0:06 it makes them really soft. 0:08 - Hey Martha, 0:10 our cotton pillowcases are really soft. 0:11 - As Bounce touches my daughter's synthetic blouses, 0:14 it controls static so they don't cling. 0:16 - Mom! 0:19 My synthetic blouses don't cling. 0:19 - And a Bounce touch means towels smell clean and fresh. 0:21 - The towels smell clean and fresh. 0:25 - My sister used a liquid softener 0:28 so I told her about Bounce. 0:29 - I used a liquid softer 0:31 until my sister told me about easy-to-use Bounce. 0:32 Now our clothes get the Bounce touch. 0:35 Makes Jimmy's cotton jeans really soft. 0:37 - My cotton jeans are really soft. 0:39 - And this Bounce touches Mary's socks to control static 0:42 so they don't cling. 0:45 - My socks don't cling! 0:46 - And things smell clean and fresh. 0:48 - They smell clean and fresh. 0:51 - Bounce, the fabric softener 0:53 that works in the dryer 0:54 to give your clothes the Bounce touch. 0:56 New from Proctor and Gamble. 0:58

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