P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce, a convenient new fabric softener 0:01 that works in the dryer. 0:04 As Bounce touches little Eric's diapers, 0:06 it makes them really soft. 0:08 - Little Eric's diapers are really soft. 0:10 Mom As Bounce touches little Eric's synthetic 0:13 stretch suits, it controls static so they don't cling. 0:15 - Little Eric's synthetic stretch suits don't cling. 0:18 Mom And the Bounce touch makes things 0:21 smell clean and fresh. 0:22 - Little Eric's things smell clean and fresh. 0:24 - My best friend used a liquid softener, 0:27 so I told her about Bounce. 0:28 - I used a liquid softener until my best friend 0:30 told me about easy-to-use Bounce. 0:32 Now our clothes get the Bounce touch. 0:34 Mom Makes Harry's cotton bathroom really soft. 0:37 - My cotton bathrobe is really soft. 0:39 Mom And as Bounce touches Jane's leotards, 0:42 it controls static so they don't cling. 0:44 - My leotards don't cling. 0:46 Mom And things smell clean and fresh. 0:48 - Things smell clean and fresh. 0:50 Narrator Bounce, the fabric softener that works 0:52 in the dryer to give your clothes the Bounce touch. 0:54 New from Procter & Gamble. 0:57

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