P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I used a liquid softener 0:01 until my sister told me about Bounce, 0:02 the easy-to-use fabric softener that works in the dryer. 0:04 Now our clothes get the Bounce touch. 0:07 The Bounce touch means my husband's shirt is really soft. 0:10 - Shirt is really soft, honey. 0:13 Wife The Bounce touch controls static 0:15 so my husband's socks don't cling. 0:16 - My socks don't cling, darling. 0:18 Wife And the Bounce touch means his turtleneck 0:20 smells clean and fresh. 0:22 - Turtleneck smells clean and fresh, sweetheart. 0:23 Spokesperson Bounce, the fabric softener 0:26 that works in the dryer. 0:28

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