P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce, 0:01 the fabric softener that works in the dryer. 0:03 Now our clothes get the Bounce Touch. 0:06 (gentle music) The Bounce Touch 0:08 means dad's cotton shirt is really soft. 0:09 - My cotton shirt is really soft. 0:12 Young Girl The Bounce Touch controls static, 0:14 so mom's synthetic aprons don't cling. 0:16 - My synthetic aprons don't cling. 0:19 Young Girl And the Bounce Touch 0:21 means my brother's jacket smells clean and fresh. 0:22 - My jacket smells clean and fresh. 0:24 - My aunt used liquid softener, so I told her about Bounce. 0:27 - I used a liquid softener 0:31 until my niece told me about easy to use Bounce. 0:32 (Soothing music) The Bounce Touch 0:35 means Linda's polo shirt is really soft. 0:36 - Linda's polo shirt is really soft. 0:39 Aunt The Bounce Touch controls static, 0:42 so Linda's nighties don't cling. 0:44 - Linda's nighties don't cling. 0:45 Aunt And the Bounce Touch 0:47 means our towels smell clean and fresh. 0:48 - Our towels smell clean and fresh. 0:52 Narrator Bounce: The fabric softener 0:54 that works in the dryer, 0:56 to give your clothes the Bounce Touch. 0:57

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