P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Spokesperson Are you using the wrong machine 0:00 to soften your clothes? 0:02 - My sister is. 0:03 - My sister is. - I use the washer and liquid softener. 0:05 - I use the dryer and Bounce. 0:07 - My clothes are soft. 0:08 - I love Bounce's softness. - My liquid controls static cling. 0:13 - Bounce controls it better, practically eliminates it. 0:15 - How come? 0:18 - Bounce works in the dryer where static starts. 0:20 - Well, my clothes smell fresh. 0:21 - Smell 0:23 - Fresh! - Did it three days ago. 0:25 Took it out today. 0:26 - My clothes never smelled like that. 0:27 - No liquid or sheet has Bounce's terrific fresh scent. 0:29 Spokesperson Bounce works in the dryer 0:33 so it's special fresheners don't rinse away. 0:34 - Guess I've been using the wrong machine. 0:36 And the wrong softener. 0:38 - Bounce, or new unscented Bounce, 0:40 the right fabric softener for the right machine. 0:42

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