P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Are you using the wrong machine 0:01 to soften your clothes? 0:02 Both My sister is! 0:03 (both laughing) 0:04 - I use the washer and liquid softener. 0:05 - I use the dryer and Bounce. 0:07 - My clothes are soft. 0:09 - I love Bounce's softness. 0:10 - My liquid controls static cling. 0:13 - Bounce controls static cling better. 0:15 Practically eliminates it! 0:17 - How come? 0:18 - Bounce works in the dryer where static starts. 0:19 - Well, my clothes smell fresh. 0:21 (woman sniffing) 0:24 - Smell. 0:24 (woman sniffing) 0:25 - Fresh! 0:26 - Did it three days ago, just took it out today. 0:27 - My clothes never smelled like that! 0:29 - No liquid or sheet has Bounce's terrific fresh scent! 0:31 Announcer Bounce works in the dryer, 0:34 so it's special fresheners don't rinse away. 0:36 - Guess I've been using the wrong machine 0:38 and the wrong softener. 0:40 Announcer Bounce, the right softener 0:42 for the right machine. 0:43

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