P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a long-lasting fresh smell. 0:01 It makes clothes smell fresh long after 0:03 they come out of the dryer, 0:05 and women just love it! 0:06 My wife dried this jacket with Bounce a week ago. 0:08 Took it out this morning, 0:10 (inhales) 0:11 and it still smells line-dry fresh. 0:12 - I dried this days ago. 0:14 Just took it out, 0:16 and it still smells 0:17 (inhales) 0:18 fresh! 0:18 - And clothes come out soft. 0:19 - They sure do. 0:20 This dress has just the right amount of softness. 0:21 It's comfortable, but not limp. 0:24 - And Bounce controls static cling, 0:25 because Bounce works in the dryer, 0:27 where static builds up. 0:28 See? 0:29 My socks don't cling to my pants. 0:30 - Mine don't either! 0:32 - Bounce's unique combination 0:34 of fresheners work in the heat of your dryer 0:35 to give your clothes long-lasting freshness. 0:37 But Bounce doesn't stay in the store long. 0:40 Bounce: for long lasting freshness. 0:42

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