P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Spokesperson Are you using the wrong machine 0:01 to soften your clothes? 0:02 - I use the liquid in the washer. 0:03 - I use Bounce in the dryer. 0:05 - My clothes are soft. 0:06 - So are mine. - My clothes smell fresh. 0:08 - So do mine. - My liquid controls static cling. 0:12 - Bounce practically eliminates it. 0:13 You have rinse cycles, heavy bottles. 0:15 All I do is this. 0:17 Spokesperson Bounce softens, control static, 0:19 and freshens more conveniently 0:20 than any rinse-added liquid. 0:22 - I'm using the wrong machine and the wrong softener. 0:24 - Uh-huh, hey. 0:27

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