P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce, the convenient new fabric softener 0:01 that works in the dry. 0:05 As Bounce touches Roy's polo shirt, it makes it really soft. 0:07 - Hey Laura, Roy's polo shirt is really soft. 0:10 Laura As Bounce touches Roy's socks, 0:14 it controls static, so they don't cling, 0:15 - Hey, Roy's socks don't cling. 0:18 Laura And the Bounce touch makes 0:20 Roy's jacket smell clean and fresh. 0:21 - (sniffing) Roy's jacket smells clean and fresh. 0:23 - Roy's teacher used a liquid softener, 0:25 so I told her about Bounce. 0:28 - I used a liquid softener until Roy's mother told me 0:30 about easy to use Bounce. 0:32 Now our clothes get the Bounce touch, 0:34 makes Anne's cotton skirt really soft, 0:36 - My cotton skirt's really soft. 0:39 Teacher And as Bounce touches Anne's tights, 0:42 it controls static so they don't cling. 0:43 - My tights don't cling. 0:46 Teacher And things smell clean and fresh. 0:48 - Mmm, things smell clean and fresh. 0:49 Announcer Bounce, the fabric softener that works 0:53 in the dryer to give your clothes the Bounce touch. 0:55 New from Procter and Gamble. 0:58

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