P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Are you using the wrong machine 0:01 to soften your clothes? 0:03 - I use the washer 0:04 and a leading liquid fabric softener. 0:05 - I use the dryer and Bounce. 0:07 - My clothes come out soft. 0:09 - Mine come out soft too, feel. 0:10 - Mmm. 0:13 My liquid softener controls static cling. 0:13 Well, (sighs) 0:16 most of the time. 0:17 - Bounce is better. 0:19 It eliminates static cling, see? 0:20 Because it works in the dryer 0:23 where static builds up. 0:24 - Well, my clothes smell fresh. 0:25 - Mine smell wonderfully fresh. 0:28 (inhales) 0:29 For days. 0:30 Not only when I take them out of the dryer, 0:31 but days later, 0:33 when we're ready to wear them. 0:34 Smell my shirt. 0:36 I did it with Bounce five days ago, 0:37 and just took it out today. 0:39 - You didn't. 0:41 - Yeah, I did. 0:41 - You did? 0:43 - (laughs) 0:44 Announcer Bounce clothes smell fresh for days. 0:45 You see, Bounce's fresheners tumble 0:47 onto your clothes in your dryer 0:49 so they can't get rinsed away. 0:50 - Well? 0:52 - I guess I've been using the wrong machine. 0:53 - And? 0:55 - The wrong fabric softener. 0:56 - Try Bounce. 0:58

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