P&G: Bounce Fabric Softener, 1970s-1980s

Genre: Commercial

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a new longer lasting, fresh smell. 0:01 It makes clothes smell fresh even longer, 0:03 and women just love it. 0:05 My wife dried this jacket with new Bounce a week ago, 0:06 I put it on this morning and- 0:08 (man sniffing) it still smells fresh. 0:10 - I dried this dress with new Bounce days ago, 0:12 and it's still smell fresh. 0:15 - And with Bounce, clothes come out nice and soft. 0:17 - They sure do, my dress is really soft. 0:19 - I used new Bounce on Jimmy's shirt Thursday- 0:22 (Jimmy sniffing) 0:24 - And it still smells fresh! - And with Bounce, synthetics don't cling. See? 0:26 My socks don't cling to my pants. 0:28 - Mine don't either. 0:29 - I dried my blouse with new Bounce last week, 0:31 (woman sniffing) 0:34 and it still smells fresh! - And Bounce is so easy to use! 0:36 Simply tear off a sheet, throw it in the dryer, you're done. 0:38 As your clothes are tumbling, 0:41 Bounce is working in the heat of the dryer. 0:42 So clothes will smell fresh, even longer. 0:44 The fresh smell of new Bounce stays 0:46 with your clothes longer. 0:48 (man chuckles) 0:50 But boxes of new Bounce don't stay in the store long, I'd better get some more. 0:52 New Bounce: It makes clothes smell fresh, even longer. 0:55 Your family will just love it. 0:57