P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey honey! 0:01 Look what was packed inside 0:02 our new Whirlpool Solid State dryer. 0:03 - That's how I discovered Bounce, 0:05 the fabric softener 0:07 that helps me appreciate 0:08 my new dryer even more. 0:09 Wife The heat of the dryer 0:11 releases Bounce's unique softeners 0:12 to all our clothes. 0:14 - My t-shirt is soft! 0:15 - My dress feels soft! 0:16 - My pillow case is soft! 0:18 Wife Bounce controls static better 0:21 than any rinse-added liquid, 0:22 because it works in the dryer 0:23 where static builds up. 0:25 - My shirts don't cling! 0:26 - My blouses don't cling! 0:27 - My nighties don't cling! 0:29 Wife The fresh smell of Bounce 0:31 stays on our clothes 0:32 long after they're out of the dryer. 0:33 - (sniffs) My robe smells fresh! 0:34 - (sniffs) My towels smell fresh! 0:36 - My sheets smell fresh! 0:39 Male Narrator Whirlpool dryers feature 0:40 solid state custom dry selection, 0:42 which allows you to choose 0:43 the dryness you want for each type of fabric. 0:44 - And it came with a box of Bounce. 0:47 - Bounce in our new dryer 0:48 make it easy for me to do many 0:50 nice things for my family. 0:51 (light upbeat flute instrumental) 0:53

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