P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (wind rushing) 0:00 - My family likes the fresh smell of line dry. 0:01 But there's gotta be a better way. 0:05 (pulley squeaking) 0:07 Bounce! 0:08 - The clean smell of outdoor drying. 0:10 There must be a way to get it without clothes feeling 0:12 this stiff. 0:14 (pulley squeaking) 0:15 Oh, Bounce. 0:16 (thunder crashing) 0:18 - We like the outdoor smell, but there has to be 0:18 an easier way than this. 0:21 (pulley squeaking) 0:23 Bounce. 0:24 Announcer Sure, Bounce gives you soft, 0:26 clean smelling clothes without the bother of line drying. 0:27 The heat of the dryer releases the unique, fresh smell 0:31 and softening ingredients of Bounce to all your clothes. 0:33 - Now I just dry full loads indoors 0:36 and use Bounce to get outdoor freshness. 0:39 - With Bounce, the stiffness of line drying is gone. 0:42 - No heavy laundry to drag outdoors. 0:45 No worries about the weather. 0:48 Our clothes are soft (sniffs), smell fresh. 0:50 (pulley squeaking) 0:53 Announcer Bounce gives you the freshness of line drying 0:54 without the stiffness and without the bother. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:15:08