P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey mom! 0:01 Look what General Electric packed inside our new dryer. 0:02 - That's how I discovered Bounce, 0:04 the fabric softener that helps me appreciate 0:06 my new dryer even more. 0:08 The heat of the dryer releases Bounce's unique softeners 0:10 to all our clothes. 0:12 - My jeans are soft! 0:14 - My dress is soft. 0:15 - My towel feels soft! 0:16 Mom Bounce controls static 0:18 better than any rinse-added liquid 0:19 because it works in the dryer where static builds up. 0:21 - My blouses don't cling! 0:23 - Our socks don't cling! 0:25 - My shirts don't cling! 0:26 Mom The fresh smell of Bounce 0:28 stays on our clothes long after they're out of the dryer. 0:29 - (sniffing) My jacket smells fresh! 0:32 - (sniffing) My blankets smell fresh! 0:33 - (sniffing) My robe smells fresh! 0:35 Narrator General Electric dryers feature 0:38 a durable porcelain enamel drum with a surface 0:39 so smooth that prevents snagging of delicate fabrics. 0:42 - And it came with a box of Bounce. 0:45 - Bounce, and our new dryer, 0:46 make it easy for me to do many nice things for family. 0:48 (gentle music) 0:52

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