P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Honey, my shirts haven't been very comfortable all summer. 0:01 Have you stopped using Bounce? 0:05 - Mom, my bathrobe feels kind of scratchy, 0:06 aren't you using Bounce anymore? 0:09 - These jeans are as stiff as a board, mom. 0:10 What happened to the Bounce? 0:13 - That's what my family said 0:14 when I gave Bounce a summer vacation 0:16 and tried line drying. 0:18 To get the outdoor freshness we like 0:19 I never realized I'd be giving up comfort for my family. 0:21 Besides, it did take extra time to carry this 0:24 out to the line and back. 0:27 That's why I'm putting Bounce back to work. 0:29 Bounce eliminates the bother of line drying. 0:31 The heat of the dryer releases the unique fresh smell 0:34 and softening ingredients of Bounce to all our clothes. 0:36 - My shirt feels soft and comfortable again. 0:39 - My bathrobe's soft again. 0:41 - My jeans feel great like they used to. 0:43 - And everything smells outdoor fresh. 0:46 I'll never give Bounce a summer vacation again. 0:50 Why should my family be less comfortable in summer? 0:53 Bounce, for the freshness of line drying 0:55 without the stiffness and without the bother. 0:57

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