P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My family likes the fresh smell of line dry. 0:00 (rain down pouring) 0:03 Ah! But there's gotta be a better way! 0:04 (clothespins on clothesline squeaking) 0:07 Bounce! 0:09 The clean smell of outdoor drying. 0:11 There must be a way to get it 0:14 without clothes feeling stiff as a board! 0:15 Bounce! 0:18 - I like the outdoor smell. 0:19 But there has to be an easier way than this! 0:22 (gusts of wind breezing, clothesline squeaking) 0:24 Bounce! 0:25 Narrator Sure, Bounce! 0:26 Bounce gives you soft, clean-smelling clothes 0:27 without the bother of line drying. 0:29 The heat of the dryer releases 0:31 the unique, fresh smell of softening ingredients 0:32 of Bounce to all your clothes. 0:34 - Bounce gives my family's clothes the fresh smell 0:36 of outdoors without having to worry about the weather 0:38 and all our clothes are soft. 0:41 - With Bounce, the stiffness of line drying is gone 0:43 and everything smells clean! 0:45 - No heavy wet laundry to drag outdoors. 0:48 Everything smells... 0:50 (woman sniffs laundry) 0:51 fresh. 0:52 Oh, how soft! 0:53 Narrator Bounce gives you the freshness 0:54 of line drying without the stiffness 0:55 and without the bother. 0:57

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