P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Women like Bounce Fabric Softener so much, 0:01 they're telling their friends about it. 0:03 - You don't stick it all. 0:04 You see what I mean? 0:06 And these are nylon. 0:07 You know how nylon socks usually just stick to everything? 0:08 They do, it's a real fresh, clean odor. 0:10 Announcer Who did you tell about Bounce? 0:13 - My sister Carol Ware. 0:15 - I didn't believe that a little piece of paper could 0:16 really do what the fabric softeners had done. 0:18 - Now these are white jeans, well they really feel soft. 0:21 I told Ginger Miller. 0:24 - She said, "Yeah, it works." (laughs) 0:25 Well, it doesn't have any static in it 0:27 because all this has been done in Bounce. 0:29 And I used to have Sparks. 0:31 I told Candy Christie. 0:33 - It makes your clothes not stick together 0:35 and makes them feel real soft. 0:37 And it makes 'em smell good. 0:40 Just a nice product. 0:41 Oh, I told Judy Lashley and Georgiann Donovan. 0:43 Announcer We think you'll like Bounce so much, 0:48 you'll want to try the handy new 100-use size. 0:50 - Well, whenever I hear something, 0:52 I figure I'm going to try it, I'm from Missouri, 0:54 and I found I liked it very much. 0:56

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