P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Women like Bounce fabric softener so much, 0:01 they're telling their friends about it. 0:03 - You can tell the difference as you're folding them, 0:04 right as you take 'em out of the dryer. 0:06 They smell fresh. (laughs) 0:09 It's really nice and soft. That's important to my kids. 0:11 I told my friend Rae Mohrman about it. 0:15 - I really liked it because for one thing, 0:17 it's not, you know, big and heavy 0:20 like those big bottles that you have to carry. 0:21 You just pull it out and nothing's stuck to anything else, 0:24 so there's like no static, 0:26 and nothing's clinging to something else. 0:28 I told Carol Motherway. 0:30 - I had never used a fabric softener before. 0:32 The thing that impressed me the most with Bounce 0:34 was the fact that my husband could tell a difference 0:36 in all of the wash. 0:38 And I just told a neighbor whose name is Judy Grey. 0:39 - It just smells good. I's convenient. 0:42 And I don't have a mess to measure, 0:44 you know, and pour in. 0:47 Narrator We think you'll like Bounce so much, 0:49 you'll want to try the handy new 100-use size. 0:51 Who'd you tell about Bounce? 0:53 - (giggles) Lucy Koch and Cathy Lancer and my mother. 0:55

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