P&G: Bonus Laundry Detergent, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Okay. Open your eyes. 0:01 - Oh, mommy. 0:04 - New towels. 0:05 - Red, white, and blue ones! 0:06 - They make the bathroom look new! 0:07 - It's so fluffy. 0:09 - It looks so expensive. 0:10 - They're the new red, white, and blue towels 0:12 you get from bonus detergent. 0:14 - The bonus you use? 0:16 - The same bonus that gets our laundry really white. 0:17 See Jimmy's baseball shirts? 0:20 - I love the new towels. 0:22 - Now it'll be fun to take a bath! 0:23 - (laughs) Oh yes 0:25 (twinkling music) 0:26 Narrator From Bonus, new red, white, and blue towels. 0:27 (ding) 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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