P&G: Bonus Laundry Detergent, 1969

Year Published: 1969

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:02 (bell ringing) 0:04 - Yes? 0:06 - Ma'am if you can describe the extra value in Bonus Detergent, 0:07 you'll get this Bonus Check. 0:10 - Why it's the towel, it's that English towel. 0:12 - Sorry, but nice try. 0:14 - Oh, wait. Oh please don't go away! 0:16 Wait here! 0:18 - Now watch this. 0:20 She thinks she's supposed to say the English rose towel. 0:21 - The English rose towel. 0:23 Rose towel, that's the extra value. No? 0:25 Then it's Complete Detergent. 0:28 - No. 0:30 - Brighteners! - No. 0:32 - Bluing? Water softeners! 0:34 - Nhew. 0:35 - No? Oh, um. 0:36 Here, Good Housekeeping seal. Here, here! 0:37 - Give up, give up, the extra value bonus 0:40 is this Bonus Check. 0:42 Just for buying three boxes of Bonus Detergent, 0:44 you get this Bonus check worth $1. 0:46 - (gasps) Oh, a Bonus Check! 0:48 Of that's wonderful! 0:50 Announcer Get your $1 Bonus Check. 0:51 Send the Bs from three Bonus boxes, 0:52 any size, to Bonus Check, Box 4692 Clinton, Iowa. 0:54

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