P&G: Bonus Laundry Detergent, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bright music) 0:01 - The King family introduces a king-sized value. 0:04 - Floral masterpiece towel that comes in every box of Bonus. 0:06 - It's got a beautiful border and colorful flowers. 0:09 - It's the prettiest towel ever. 0:13 - And it feels real soft. 0:15 - Bonus out-whitens every other detergent 0:17 that packs premium. 0:20 The floral masterpiece towel in Bonus. 0:21 ♪ A king-sized value for a king-sized family ♪ 0:24

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