P&G: Bonus Laundry Detergent, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Ma'am which do you think is the bonus in bonus, 0:01 the brand new floral masterpiece towel 0:03 or the heavy-duty detergent? 0:05 - This new towel, it's cool. 0:07 - The detergent. 0:10 - Oh, it's this elegant towel. 0:11 I mean, it's beautiful. 0:13 It's so expensive looking. 0:14 I just love-- 0:15 - Blue and brightness, water softness for real white clothes, 0:17 the detergent's the bonus. 0:20 - So how come they pack the towel on top? 0:22 - The towel and detergent, a bargain at one price. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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