P&G: Bonus Laundry Detergent, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Paint some more you say, 0:01 but ask him for a masterpiece, 0:02 for the hub. 0:04 - Oh, Mrs. da Vinci. 0:05 Here's a real masterpiece. 0:07 The brand new floral masterpiece towel in Bonus detergent. 0:09 - It's elegant, it's beautiful. 0:13 - And the detergent, 0:16 it will even get Leonardo's clothes white. 0:16 - For a change. 0:19 - Now that's a masterpiece. 0:20 Mona, smile a little. 0:23 (Leonardo exclaims) 0:25 (palette crashes) 0:26 Narrator Put a masterpiece in your house. 0:27

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