P&G: Bold Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Trade you six damask dinner napkins 0:02 for a cup of coffee. 0:04 - It's a deal, even if they are mine! 0:06 - Thanks for letting me borrow them. 0:08 Giving my mother-in-law paper napkins 0:10 is like waving a red flag at a bull. 0:12 - I know what you mean, mine... 0:14 Hey, what did you do? 0:16 They don't match anymore! 0:17 - Because they're bright. 0:19 I just washed them in new Enzyme Bold. 0:21 - Oh, I thought enzymes help get out stains? 0:23 - Well, sure they do. 0:26 But new Enzyme Bold gets out the big stain. 0:27 - The big stain? 0:30 - Dullness. 0:31 Announcer New Enzyme Bold 0:32 not only powers out stains like grape juice and gravy, 0:34 but strips away the big stain, dingy gray dullness, 0:37 to let the brightness shine through. 0:41 - You mean I can get these napkins 0:44 as bright as these with Bold? 0:46 - New Enzyme Bold. 0:48 And with more coffee, you can get me to help. 0:50 Announcer New Enzyme Bold strips away the big stain, 0:53 dullness, to let the brightness shine through. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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