P&G: Ajax Dish Soap, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm not a spokesman, 0:02 I'm a dishwasher. 0:04 Somebody's gotta be, and I kinda like it. 0:07 I'm on television. 0:11 They wanted an expert to tell you about new 0:14 Ajax for washing dishes. 0:17 Someone to convince you ladies 0:20 that Ajax is the best dishwashing liquid in the world. 0:21 They say a picture's worth a thousand words. 0:25 Let's look at a couple 0:27 of the toughest things to wash, 0:28 crusted-on egg and lipstick. 0:30 Watch this. 0:33 You talk about speed? 0:34 Perfect. 0:37 Notice the pile of suds. 0:38 Those suds will stay right though the pots and pans. 0:40 Ajax for washing dishes 0:42 has more cleaning power 0:43 than any of the other leading brands. 0:45 It's not surprising, 0:47 it's an Ajax product. 0:48 Who knows more about cleaning 0:49 than the Ajax people? 0:51 Look at that glass sparkle. 0:52 Professionally speaking, 0:56 use new Ajax for washing dishes. 0:57

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