P&G: Ajax Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - So Madam, I'm distributing a new laundry detergent. 0:02 - Not here, you aren't, Al, it's been tried. 0:04 - No, no this one's really good 0:06 it's got En-Jax action. 0:07 - Okay. 0:11 For once, one of you guys is gonna prove this stuff works. 0:13 (woman chuckles) 0:16 before I get stuck with, see this! 0:17 Mud, grass stains, 0:19 egg yolk, molasses, 0:22 beef gravy. 0:24 Hmm! Your fancy En-Jax action gets all that out? 0:26 - Yes! And more! 0:29 - Well. You got one more cycle to prove it. 0:30 - It's called En-Jax Action, 0:33 enzymes and extra detergent powder 0:35 working together on tough dirt as well as stains. 0:37 There! 0:40 - Ah! For heavens sake! Ajax I've used this. 0:41 - This is new Ajax it washes out stains better than 0:45 any leading enzymes detergents. 0:47 - I knew Ajax cleaned wet or damp stains. 0:50 - Of course. 0:52 - You've been good! 0:53 You better take the box home. 0:54 Narrator New Ajax with En-Jax action, 0:55 stronger than dirt, stronger than stains. 0:57

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